Designing complex products generating real outcomes.

From founding-team builds to 31M-user platforms, with $4.5M in revenue to show for it.
hey@erikwirtz.com
Bulk upload experience

Bulk upload experience

Can I Stream It?
Can I Stream It?

Can I Stream It?

Returning user onboarding
Returning user onboarding

Returning user onboarding

Ygrene
Ygrene

Ygrene

SportRX
SportRX

SportRX

See more work

Design is never decoration. It's the mechanism by which a business earns confidence from its users.

I've lived both sides of that. I co-built a product from nothing to 500,000 monthly users, designing every surface, running analytics, iterating on what the data said. I've also designed inside a company shipping to 31 million, where a 1% conversion improvement meant $4.5M. Different scales. Same standard.

My work sits at the intersection of strategy, craft, and collaboration.

I turn ambiguous, complex problems into structured design decisions. Research, flows, edge cases, failure states, post-launch iteration. I build design systems that let teams move without breaking consistency. And I work directly with founders, product, and engineering without needing a layer of management between the problem and the solution.
I'm looking for the next hard problem to own, end-to-end.

Design is never decoration. It's the mechanism by which a business earns confidence from its users.

I've lived both sides of that. I co-built a product from nothing to 500,000 monthly users, designing every surface, running analytics, iterating on what the data said. I've also designed inside a company shipping to 31 million, where a 1% conversion improvement meant $4.5M. Different scales. Same standard.

My work sits at the intersection of strategy, craft, and collaboration.
I turn ambiguous, complex problems into structured design decisions. Research, flows, edge cases, failure states, post-launch iteration. I build design systems that let teams move without breaking consistency. And I work directly with founders, product, and engineering without needing a layer of management between the problem and the solution.

I’m looking for the next hard problem to own, end-to-end.

I’ve had the privilege of working with amazing brands, agencies, and clients

Big or small, each project has sharpened my craft and expanded my perspective on what design can do.

I've worked with some amazing people

“During my first year at Intuit, Erik became a go-to design partner, collaborative, technically fluent, and deeply grounded in our design systems.”

Staff Brand and Marketing Designer

“As a partner, Erik consistently brought reliability, openness, and curiosity, taking on new responsibilities, listening carefully to others’ perspectives, and keeping complex projects moving forward.”

Senior Research Partner

“Whether working on blue-sky provocations or detailed execution, Erik brings a strong design sensibility, a positive attitude, and a genuine openness to feedback from cross-functional partners.”

Product Manager

“CUSTOMER OBSESSION
Through a strong focus on customer friction and confidence, Erik helped shape solutions that meaningfully improved the tax prep experience.”

Director of Product Management

“STRONGER TOGETHER
Under intense timelines, Erik helped the team rapidly analyze the funnel, test hypotheses, and ship new experiences—driving real progress and establishing durable capabilities during the TurboTax S2C initiative.”

Head of Product Management & Design at Intuit

“STRONGER TOGETHER
Across countless iterations and rapid user testing, Erik’s attention to detail and UX rigor were critical to delivering the price challenge experience in under a week.”

Principal Product Manager

I've worked with some amazing people

“During my first year at Intuit, Erik became a go-to design partner, collaborative, technically fluent, and deeply grounded in our design systems.”

Staff Brand and Marketing Designer

“As a partner, Erik consistently brought reliability, openness, and curiosity, taking on new responsibilities, listening carefully to others’ perspectives, and keeping complex projects moving forward.”

Senior Research Partner

“Whether working on blue-sky provocations or detailed execution, Erik brings a strong design sensibility, a positive attitude, and a genuine openness to feedback from cross-functional partners.”

Product Manager

“CUSTOMER OBSESSION
Through a strong focus on customer friction and confidence, Erik helped shape solutions that meaningfully improved the tax prep experience.”

Director of Product Management

“STRONGER TOGETHER
Under intense timelines, Erik helped the team rapidly analyze the funnel, test hypotheses, and ship new experiences—driving real progress and establishing durable capabilities during the TurboTax S2C initiative.”

Head of Product Management & Design at Intuit

“STRONGER TOGETHER
Across countless iterations and rapid user testing, Erik’s attention to detail and UX rigor were critical to delivering the price challenge experience in under a week.”

Principal Product Manager