Complex products. Clear decisions. Measurable outcomes.
I turn ambiguous workflows into products people can understand and businesses can measure, from clinical decision support to TurboTax at 31.7M-user scale.
Returning user onboarding
Bulk upload experience
Can I Stream It?
tragic {media} brand identity
TruHealer brand identity
Design is never just decoration. It's the mechanism by which a business earns confidence from its users.
I've lived both sides of that. I co-built a product from nothing to 500,000 registered users, designing every surface, running analytics, iterating on what the data said. I've also designed inside a company shipping to 31 million, where a 1% conversion improvement meant $4.5M.
Different scales. Same standard.
My work sits at the intersection of strategy, craft, and collaboration.
I turn ambiguous, complex problems into structured design decisions. Research, flows, edge cases, failure states, post-launch iteration. I build design systems that let teams move without breaking consistency. And I work directly with founders, product, and engineering without needing a layer of management between the problem and the solution.
I'm looking for the next hard problem to own, end-to-end.
Design is never just decoration. It's the mechanism by which a business earns confidence from its users.
I've lived both sides of that. I co-built a product from nothing to 500,000 registered users, designing every surface, running analytics, iterating on what the data said. I've also designed inside a company shipping to 31 million, where a 1% conversion improvement meant $4.5M. Different scales. Same standard.
My work sits at the intersection of strategy, craft, and collaboration.
I’m looking for the next hard problem to own, end-to-end.
I’ve had the privilege of working with amazing brands, agencies, and clients
Big or small, each project has sharpened my craft and expanded my perspective on what design can do.
