Kwikset
Telling the story of smart home security
Web Advanced
Client
Kwikset
My role
Art direction
UI design
The team
Jonathan Orosco | Project Manager
Andrew McLendon | Chief Creative Officer
Erik Wirtz | Art Direction & Design
Reza Assar | Front-End Developer
Caitlin Bailey | Front-End Developer
Aurora Bedford | UX Designer
Agency | Web Advanced
What do you do when your company’s branding and product messaging don’t clearly communicate the benefits that your products actually deliver? That’s the challenge that Kwikset faced as they contemplated a major website revamp.
Transforming clarity
What do you do when your company’s branding and product messaging don’t clearly communicate the benefits that your products actually deliver? That’s the challenge that Kwikset faced as they contemplated a major website revamp.
Two Audiences, Two Ways to Find Products
For Retail Customers
For retail customers who want a fast way to find the product that best meets their needs, we developed an innovative drop down visual menu system. This system allows retail customers to quickly identify the product category they’re interested in, and then with a minimum of effort, find the specific product they need.
For Trade Professionals
Trade professionals, who are typically more knowledgeable about door locks and handles, can use a sophisticated search engine based on Dynamic Filtering Technology to identify the products they’re interested in. This technology allows these professionals to select a number of product attributes to quickly narrow down the set of products that meet their search criteria.
Product selector
For people who are new to shopping for door hardware, we created a Product Selector which walks users through the decision-making process either based on their door type, or, finding a replacement.
