Pfister Faucets
Merging the trade and retail catalogs
Web Advanced
Client
Pfister Faucets
My role
Art direction
UI design
The team
Jonathan Orosco | Project Manager
Andrew McLendon | Chief Creative Officer
Erik Wirtz | Art Direction & Design
Reza Assar | Front-End Developer
Caitlin Bailey | Front-End Developer
Aurora Bedford | UX Designer
Agency | Web Advanced
The Pfister redesign had a main goal of merging the trade and retail catalogs into a single, easy to browse catalog. Once the Web Advanced and Pfister teams had an industry-leading product browse process with live filtering, we didn’t stop there. Navigation was updated, new areas such as the Inspiration Gallery and Faucet Selector were created.
Highlighted features
Faucet spray patterns
Making use of HTML5 and video the Universal Tub & Shower demo was designed to show the user the variety of spray patterns available with the product. User interaction displays the various videos associated with each spray pattern.
A gallery of inspiration
The Inspiration Gallery invites users to explore the variety of kitchens and baths that Pfister faucets are a natural fit for. This gallery was created using AJAX technologies and updates as you select elements. Social sharing features ensure that users can share the photo and marketing text to Pinterest, Facebook, and other platforms at a click.
